Bookkeeping, but colourful – branding for Jenni
Accounting may not be the first thing that comes to mind when you think of colours, warmth or a relaxed atmosphere. For many entrepreneurs, the numbers can feel heavy or even a little daunting. For me, at least, they fall into that category.
That’s why it was easy to spot the difference when I first met Jenni through BNI.
She became my accountant pretty much immediately, and no convincing was needed. Jenni is the kind of person with whom you get the feeling that you have things under control. Not in an oppressive way, but in a way that makes you breathe a little easier. She makes things that seem difficult more understandable and reminds you that you don’t have to do everything alone. This is precisely why the brand photoshoot in Hämeenlinna for my accountant was important to do in a way that also shows the person behind the expertise.
An accountant you can talk to
Many people think of accounting only in terms of reports, dates and numbers. For Jenni, the relationship with her clients is also important.
She wants customers to get in touch, ask questions and talk. For her, cooperation is not just about dealing with paperwork, but about making the entrepreneur feel supported.
Women entrepreneurs are particularly close to Jenni’s heart. She wants to be involved in building their future and supporting their growth.
It also shows in the way she meets people.
Branding in Hämeenlinna in Jenni’s working environment
The photoshoot was carried out at Jenni’s office and its surroundings in PARKI BusinessPark in Hämeenlinna, Finland.
I wanted the pictures to feel authentically Jenni. Professional, but approachable. Colourful, but clear.
The pictures show someone with strong skills and authority in their field. At the same time, they convey a person who is easy to talk to.
Because that’s what good branding does: it shows the expertise, but also the personality behind it. In this brand shoot for an accountant in Hämeenlinna, the images were built to support both expertise and trust.
Viktoria took some incredible photos for my company Vouditar Oy. The day of photography was relaxed and Viktoria guided and instructed me throughout the whole process. Even before the actual shoot, Viktoria took the time to get to know my company, its values and goals. The photos are exactly about my company. That’s the best thing about Viktoria’s pictures!
Why is personality important in business photos?
When you’re looking for an accountant, coach or other business partner, don’t just choose a service. You’re choosing a person.
Often , the decision is based on the feeling that the other person evokes.
Can I trust this person? Does it feel easy to cooperate? Does he or she understand me?
Good branding photos can help answer these questions even before the first contact is made.
For Jenni, it was important to show both expertise and warmth.
And perhaps also the fact that accounting can look a bit more colourful than you might think.
Do you need brand images that also show your personality?
Branding is not about rigid poses or images that look like everyone else. The goal is to create images that feel like you and support your company’s story.
If you are looking for branding in Hämeenlinna, I want to create images that show both the expertise and the people behind it.
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