Brand photoshoot of small entrepreneurs in Iittala: the story of Piia and Päivi

An October morning in Iittala. The cool, crisp air pinches your cheeks and the first rays of sunlight illuminate the idyllic village landscape. The treetops glow golden orange, and somewhere in the distance you can hear the calm jolting of horses. In such surroundings, Piia and Päivi have built something very special. It was a pleasure and an honour for me to do this brand photoshoot in Iittala.

Their little boutique is like a hidden treasure trove. Shelves are stocked with sweaters knitted by Piia and Päivi themselves, candles made from natural ingredients and durable pet accessories. It’s not just a shop – it’s a meeting place where people in the village catch up and support each other.

Photos that tell a story

When we shot the brand photos of Piia and Päivi, I wanted to capture the spirit of the place. Images where the morning light dances on the old wooden surfaces and the door of the stable creaks gently. The soft breath of the horses condenses in the air, and the dogs greet each visitor with a cheerful smile. This is a place where everything feels real.

The images show the value of craftsmanship and the power of community. The smiles of Piia and Päivi show pride in their work. They know their customers by name, know their pets’ stories and offer products made with love. It is this atmosphere that I wanted to capture through my camera.

The power of community

In small villages, community is everything. Piia and Päivi are not just entrepreneurs – they are part of the heart of the village. They know the value of supporting local, buying local and contributing to the well-being of the community. They attend events, encourage other entrepreneurs and build a network around them where everyone feels like they belong.

Photos with your own voice

When a company is built with love and identity, its brand images should tell the same story. For the photos of Piia and Päivi, I didn’t want to stage or embellish too much. The most important thing was to bring out the genuine feeling they experience in their work.

If you’re a small business owner, you know how valuable it is to be seen as your own person, right? Business photography is an opportunity to tell your own story – to show your products, but also all that goes behind them. Those moments when the first candle is made or the sweater gets its final stitch. The joy when a customer leaves the door with a smile.

Conclusion

Piia and Päivi’s brand images are a reminder of how beautiful a genuine, life-breathing business can be. Next time you’re thinking about who could tell your company’s story through the camera, think about how you want to be seen. Because the best images are created when they feel like you.

Thank you, Piia and Päivi, for letting me be part of your story.